Introducing Ratings in Transition
Bibliographic Data
| ID | 5904643 |
|---|---|
| Authors | Mark Balnaves (0000-0003-3503-342X), Liz Ferrier, Gail Phillips (0000-0002-3491-2441), Tom O''Regan, Tom O’regan (0000-0001-9086-9380), Tom O'Regan |
| Year | 2002 |
| Volume | 105 |
| Issue | 1 |
| Pages | 6-9 |
| Publication date | 2002-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media International Australia (JOURNAL) |
| Journal identifiers | ISSN: 1329-878X • E-ISSN: 2200-467X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1329878x0210500103 |
| OpenAlex | W1901966397 |
| Language | EN |
| Citations received | 2 |
There is considerable ferment surrounding audience measurement systems in Australia and internationally (Balnaves, O'Regan and Sternberg, 2002). This article identifies the range and sources of this ferment. It pinpoints several pressure points such as the constitution of ratings panels and the problems of survey fatigue in a fragmenting media environment. Consideration is also given to 'next generation' ratings measurement technologies such as the personal people meter (PPM) and their likely impact upon the industry and its norms, and new media formats such as the personal video recorder (PVR) and the problems and opportunities they create for audience measurement systems
Advertising · Business · Constitution · Multimedia · Political science · Public relations · Sociology · Survey instrument · Computer Science · Law · Policing Practices and Perceptions · Social and Educational Sciences · Marketing
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,11 |
| Citation span | 2007 - 2008 (2) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |