Marketing in museums
A contextual analysis
Bibliographic Data
| ID | 5906157 |
|---|---|
| Authors | Fiona Mclean (University of Stirling, corresponding author), Fiona Combe Mclean |
| Year | 1993 |
| Volume | 12 |
| Issue | 1 |
| Pages | 11-27 |
| Publication date | 1993-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Museum Management and Curatorship (JOURNAL) |
| Journal identifiers | ISSN: 0964-7775 • E-ISSN: 1872-9185 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09647779309515340 |
| OpenAlex | W4232626210 |
| Language | EN |
| Citations received | 10 |
| References cited | 3 |
Business · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · Museums and Cultural Heritage · Marketing
Democratising the Museum
Using the Dematel Method to Explore the Critical Factors That Influence Visitors to Purchase Museum Cultural Products
Discovering the determinants of museum visitors’ immersion into experience
Art on the Jam Lid
When Arts Met Marketing
Knowing the Public. A Review of Museum Marketing Literature and Research1
Museums, Galleries, Politics and Management
Perceptual deterrents to visiting museums and other heritage attractions
The low status of management within the UK museums sector
Destination competitiveness and museum marketing strategies
| Unique citing works | 10 |
|---|---|
| Citations per year | 0,31 |
| Citation span | 1994 - 2024 (31) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 10 |