Can Museums be All Things to All People
Missions, Goals, and Marketing's Role
Bibliographic Data
| ID | 5906263 |
|---|---|
| Authors | Neil G Kotler, Neil Kotler, Philip Kotler |
| Year | 2000 |
| Volume | 18 |
| Issue | 3 |
| Pages | 271-287 |
| Publication date | 2000-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Museum Management and Curatorship (JOURNAL) |
| Journal identifiers | ISSN: 0964-7775 • E-ISSN: 1872-9185 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09647770000301803 |
| OpenAlex | W1986707537 |
| Language | EN |
| Citations received | 65 |
(2000). Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role. Museum Management and Curatorship: Vol. 18, No. 3, pp. 271-287
Business · Political science · Public relations · Diverse Aspects of Tourism Research · Museums and Cultural Heritage · Religious Tourism and Spaces · Marketing
A Visitor Experience Scale
Posicionamiento de los atributos de marca en los museos universitarios de la ciudad de Puebla, México en función de su atractivo cultural
Visitors’ Interaction in an Experiential Designed Environment
Museopathy
"But will there be visitors?" Public outreach efforts using social media and online presence at the Côa Valley Museum and Archaeological Park (Portugal)
Crime behind the glass
Testing the Uses and Gratifications Approach to Museum Visiting
Investigating Sustained Visitor/Museum Relationships
Constraints to attendance at visitor attractions
How do consumers co-create their experiences? An exploration in the heritage sector
Müzelerin Atmosfer Bileşenleri Açısından Değerlendirilmesi
To adopt or not to adopt? A co-evolutionary framework and paradox of technology adoption by small museums
An Analysis of Public Decision Making to Visit Archaeological Museums in Greece Using the Discrete Choice Model
Organizational Self‐Censorship
Education as policy
The role of museums of contemporary art in the re‐telling of historical accounts in Lithuania and Latvia
When Arts Met Marketing
A Strategic Logic for Arts Marketing
Strategic management for visitor-oriented museums
Cross-cultural collaboration and cultural production within China’s public museums
What facilitates or constrains co-creation in museums? The case of people with visual impairments
Pioneer Villages in Ontario, Canada
Leveraging digitalization and people-centeredness
Examining the Relationships among Motivation, Service Quality and Loyalty
Expanding the Scope of Visitor Studies
An “Honest Visionary” and “Dishonest Scallywag”
Anticipating a Museum Visit
The established and the outsiders
Bariery zwiedzania atrakcji turystycznych na przykładzie muzeów i instytucji paramuzealnych
Effects of podcast tours on tourist experiences in a national park
Small Museum Exhibition as a Tool for Strengthening Local and Community Ties and a Form of Promoting Popular Science Publications – Końskowola, Poland. Based on an Event in Końskowola
Irreconcilability of heritage missions
Exploring Challenges and Strategies in Promoting Korean Culture through Museum Exhibition in the United States
Organizational identities of U.S. art museums and audience reactions
Achieving effective visitor orientation in European museums. Innovation versus custodial
Museum marketing as a tool for survival and creativity
Museums and Related Institutions in Poland Following Political Transformation
Public memories and private tastes
The role of cognitive competence in the art museum experience
Museums at the crossroad
Using special events to motivate visitors to attend art galleries
Virtual exhibitions and communication factors
The cornerstones of museum performance. A cross-national analysis
The museum values framework
From history to reality - engaging with visitors in the Imperial War Museum (North)
Use of social networking services for marketing art museums
Destination competitiveness and museum marketing strategies
New trends in the strategic management of museums in the Czech Republic
Textiles, dress, and fashion museum website development
Museum and university mutations
Quantifying factors influencing the interest in museums with the use of marketing mix modelling
Museum text translation in the Chinese context
Differences in visitor characteristics and experiences on episodic free admission days
The role of technologies in cultural mediation in museums
The strategic role of electronic marketing in the Australian museum sector
Museum guests as contributors to regional food innovation
Museum environments, visitors' behaviour, and well-being
Museum tourism in Canary Islands
Do open day events develop art museum audiences
Sponsorship and exhibitions at Nordic science centres and museums
Alone together? Solitary and shared visiting practices of pairs in the art museum
Tate's Britain
Networks on the walls
Visitor attitudes toward deaccessioning in Italian public museums
The participatory turn in museums
| Unique citing works | 65 |
|---|---|
| Citations per year | 2,83 |
| Citation span | 2003 - 2025 (23) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 56 |