The effect of environmentally-friendly practices on hotel customers

The case of Trabzon, Turkey

Bibliographic Data

ID5908121
Authorsİsmail ÇALIK (0000-0001-9815-5796, Gümüşhane University, corresponding author), Ismail Çalık
Year2022
Volume20
Issue4
Pages1071-1081
Publication date2022-01-01
Open AccessYes
TypeARTICLE
VenuePASOS Revista de Turismo y Patrimonio Cultural (JOURNAL)
Journal identifiersISSN: 1695-7121 • E-ISSN: 1695-7121
PublisherUniversity of La Laguna (PUBLISHER • ES)
DOI10.25145/j.pasos.2022.20.071
OpenAlexW4286728286
LanguageEN
References cited8

The goal of this study is to find out how green product quality, green hotel image, green customer satisfaction, and green customer loyalty are interconnected. Customers staying in green hotels in Trabzon make up the population of the study. The survey approach was utilized to collect the data used in the study. The convenience sampling method was utilized in the study, and 304 people were contacted. Prior to arriving at the hospitality facility, approximately two-thirds of the participants did not know whether the facility was an environmentally-friendly hotel. Green product quality, green customer satisfaction, and green customer loyalty are all positively related, according to the findings. Furthermore, there is a relationship among green corporate image, green customer satisfaction, and green customer loyalty. Finally, enhancing green consumer satisfaction increases green customer loyalty

Advertising · Business · Customer delight · Customer satisfaction · Environmentally Friendly · Geography · Green Marketing · Hospitality · Hospitality industry · Loyalty · Loyalty business model · Population · Service quality · Sociology · Tourism · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Environmental Sustainability in Business · Mathematics · Marketing

Tools

Open DOIOpen Access