Sustainable Cultural Events Based on Marketing Segmentation
The Case of Faro Capital of Culture
Bibliographic Data
| ID | 5908206 |
|---|---|
| Authors | Patrícia Oom Do Valle (University of Algarve), Costa Mendes Da (University of Algarve), Manuela Guerreiro (0000-0002-1948-1516), Maria Manuela Guerreiro (0000-0002-6398-9712, University of Algarve) |
| Year | 2010 |
| Volume | 8 |
| Issue | 3 |
| Pages | 91-104 |
| Publication date | 2010-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | PASOS Revista de Turismo y Patrimonio Cultural (JOURNAL) |
| Journal identifiers | ISSN: 1695-7121 • E-ISSN: 1695-7121 |
| Publisher | University of La Laguna (PUBLISHER • ES) |
| DOI | 10.25145/j.pasos.2010.08.037 |
| OpenAlex | W1681120747 |
| Language | EN |
| Citations received | 1 |
| References cited | 5 |
The city of Faro was designated by the Portuguese government as the 2005 National Capital of Culture. The Faro 2005 National Capital of Culture took place between May and December in several cities of the Algarve region, with most events occurring in Faro. The programme consisted of 185 different performances represented through music, cinema, theatre, ballet and plastic arts. The paper analyses segments of the population that participated in the Faro 2005 event and discusses the relation between the event's success and the degree of satisfaction of the participants. The contribution of the paper lies in pointing to the importance of an adequate marketing approach of large-scale events, such as cultural events, in order to achieve greater audience appeal/impact, in order to ensure sustainability
Business · Political science · Consumer Behavior in Brand Consumption and Identification · Diverse Aspects of Tourism Research · Sport and Mega-Event Impacts · Marketing
| Highly cited | No |
|---|