Percepción de la calidad de los servicios turísticos en áreas rurales
Caso Cuenca-Ecuador
Bibliographic Data
| ID | 5908402 |
|---|---|
| Authors | Silvana Astudillo (0000-0002-3431-2809, Turing Institute), Otilia Cordero-Ahiman (0000-0002-5446-4383, Turing Institute), Pablo Beltrán Romero, Soledad Escandón Morales |
| Year | 2023 |
| Volume | 21 |
| Issue | 4 |
| Pages | 825-836 |
| Publication date | 2023-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | PASOS Revista de Turismo y Patrimonio Cultural (JOURNAL) |
| Journal identifiers | ISSN: 1695-7121 • E-ISSN: 1695-7121 |
| Publisher | University of La Laguna (PUBLISHER • ES) |
| DOI | 10.25145/j.pasos.2023.21.056 |
| OpenAlex | W4387530589 |
| Language | ES |
| References cited | 13 |
The aim of this paper is to analyze the perceptions of the quality of the service of the tourists who visited the rural areas of the city of Cuenca, Ecuador, as a complement to the tourist offer of this destination -cultural heritage of humanity-. A questionnaire with a scale Servqual - Service Quality was obtained from a sample of 326 tourists to measure the quality of tourist services. An Exploratory Factor Analysis (AFE) was applied to determine the dimensions of service quality that collected only the perceptions of the defined elements and a Confirmatory Factor Analysis (AFC) to confirm the factorial structure. The findings show five dimensions of quality: security, tangibility, trust, empathy and capacity, and its factorial structure was corroborated, with an adjustment of the appropriate indices. The study suggests that rural spaces should offer quality in their tourism offer as an attraction for tourists within the destination
Business · Cartography · Confirmatory factor analysis · Economics · Exploratory factor analysis · Factorial analysis · Geography · Humanities · Service quality · SERVQUAL · Statistics · Tourism · Welfare economics · Business, Innovation, and Economy · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Mathematics · Marketing
Linking urban and rural tourism
Tourist experience quality and loyalty to an island destination
A Study of Experiential Quality, Perceived Value, Heritage Image, Experiential Satisfaction, and Behavioral Intentions for Heritage Tourists
Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance
Cutoff criteria for fit indexes in covariance structure analysis
An Index of Factorial Simplicity
The service quality to subjective well-being of Chinese tourists connection
Perceived value in a Unesco World Heritage Site
Studying World Heritage visitors
Rural tourism quality of services
La medición de la calidad del servicio en destinos turísticos
Calidad en el sector turístico
Measuring the Quality of Ecotourism Services
| Citation velocity | historical |
|---|---|
| Highly cited | No |