Investigación internacional en marketing turístico
Análisis De Contenido Sobre Temas Y Metodologías
Bibliographic Data
| ID | 5908456 |
|---|---|
| Authors | Enrique Bigné (0000-0002-6529-7605, University of Quintana Roo), José Enrique Bigné Alcañiz, Luisa Andreu Simó (University of Quintana Roo), Isabel Sánchez García (University of Quintana Roo), Alejandro Alvarado-Herrera (0000-0002-9902-6766, University of Quintana Roo), Alejandro Alvarado Herrera |
| Year | 2008 |
| Volume | 6 |
| Issue | 3 |
| Pages | 391-398 |
| Publication date | 2008-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | PASOS Revista de Turismo y Patrimonio Cultural (JOURNAL) |
| Journal identifiers | ISSN: 1695-7121 • E-ISSN: 1695-7121 |
| Publisher | University of La Laguna (PUBLISHER • ES) |
| DOI | 10.25145/j.pasos.2008.06.030 |
| OpenAlex | W1518910162 |
| Language | ES |
| Citations received | 4 |
| References cited | 6 |
With a two-fold purpose (1) to find out the topics that have been paid more attention by scholars with the aim of identifying future research lines, and (2) to analyse the methodological approach employed in the papers, content analysis has been conducted focused on 269 marketing oriented papers published in the main international tourist journals in the period 2004-2006. Findings obtained by three independent judges highlight the key role of consumer behaviour research, followed by marketing strategies. Concerning the setting, almost a half of the tourism marketing works is focused on destinations, although specific types of tourism is also a relevant topic for scholars
Humanities · Political science · Diverse Aspects of Tourism Research · Hospitality and Tourism Education · Philosophy · Wine Industry and Tourism
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2014 - 2016 (3) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |