Motivaciones en la elección de un destino por parte del turista

In this study, we examine the nuances of tourist satisfaction in two Latin -American contexts, using the dimensions of push and pull as axes of analysis. Based on the responses of 578 tourists (377 in Medellín and 201 in Ambato), we explore the motivational factors that influence their experiences. For this purpose, the structural equation modelling strategy and Cronbach's Alpha were used as empirical tools to measure the reliability of the constructs (push: 0.8565, pull: 0.8431). The results indicate that the knowledge of the place added to the amount of the sense of tranquillity generated by the comfort and fun, increase the incidence of tourist satisfaction and loyalty constructs. These nuanced findings not only enrich our understanding of tourist behaviour but also provide essential guidance for designing effective tourism strategies, emphasizing the paramount importance of holistic and enjoyable experiences in fostering visitor satisfaction and loyalty

Humanities · Political science · Diverse Aspects of Tourism Research · Finance, Taxation, and Governance · Philosophy · Regional Development and Innovation