Selling culture? Between commoditisation and cultural control in Indigenous alternative tourism

Bibliographic Data

ID5909157
AuthorsGabriela Coronado (0000-0002-0957-3214, MSD (Mexico), corresponding author)
Year2014
Volume12
Issue1
Pages11-28
Publication date2014-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePASOS Revista de Turismo y Patrimonio Cultural (JOURNAL)
Journal identifiersISSN: 1695-7121 • E-ISSN: 1695-7121
PublisherUniversity of La Laguna (PUBLISHER • ES)
DOI10.25145/j.pasos.2014.12.002
OpenAlexW1597872867
LanguageEN
Citations received13
References cited13

Indigenous cultures are significant for tourism but their owners have been systematically excluded from its benefits and control. To counteract this tendency, some indigenous organisations are becoming tourist agents offering alternative eco -cultural tourism. Their niche market has social and ecological consciousness but influenced by postcolonialist ideologies it still expects culture to be "authentic". To succeed, indigenous organisations need to manage tensions between their own culture and identities and what the market demands. Applying the notion of cultural control, in this article I evaluate how alternative projects in Mexico and Peru deal with the challenge of commoditising culture and nature on their own terms. To understand the paradoxes they face, I analyse their cultural representations, organisational identities and alliances through an ethnographic reading of their Web -stories

Consciousness · Cultural identity · Economics · Ethnography · Ideology · Indigenous · Management · Negotiation · Political science · Politics · Public relations · Social science · Sociology · Tourism · Anthropology · Diverse Aspects of Tourism Research · Innovation and Socioeconomic Development · Law · Psychology · Tourism, Volunteerism, and Development · Ecology

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Open DOIOpen Access