Presiones de partes interesadas y eco-innovación en hoteles de México

The objective of this work is to analyse the impact of different types of pressure exerted by the interested parties in the implementation of eco-innovations. Using quantitative methodology, a structured questionnaire was applied to managers, owners or administrators of 70 hotels in Bahías de Huatulco and Cancun, Mexico. From a partial least squares structural equation model (PLS-SEM), the results show that the pressure of the market, competitors and clients influence eco-innovation. The contribution lies in relation to the role of stakeholder pressure in eco-innovation, particularly from the point of view of customers and competitors. In conclusion, eco-innovation arises as a hotel response to the requirements of the interested parties and facilitates obtaining competitive advantages and better performance. The recommendation is to strengthen a combination of command-and-control instruments with those of fiscal policy and subsidies according to the needs of the hotels

Business · Business administration · Competitor analysis · Economics · Management · Stakeholder · Welfare economics · Environmental Sustainability in Business · Marketing