Un análisis del efecto de la percepción de justicia de precios en el comportamiento del consumidor en el proceso de reserva de hotel online
Bibliographic Data
| ID | 5909288 |
|---|---|
| Authors | María Cordente-Rodríguez (0000-0002-6422-5677, Mission Health), Miguel Ángel Gómez-Borja (0000-0002-9788-8629, Mission Health), Juan-Antonio Mondéjar-Jiménez (0000-0003-4043-6872) |
| Year | 2015 |
| Volume | 13 |
| Issue | 4 |
| Pages | 849-864 |
| Publication date | 2015-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | PASOS Revista de Turismo y Patrimonio Cultural (JOURNAL) |
| Journal identifiers | ISSN: 1695-7121 • E-ISSN: 1695-7121 |
| Publisher | University of La Laguna (PUBLISHER • ES) |
| DOI | 10.25145/j.pasos.2015.13.058 |
| OpenAlex | W2172936684 |
| Language | ES |
| References cited | 13 |
The fairness perception has an important role in consumer decision. The economic situation of many households makes that the fairness price perception was very important in the purchase behavior. This situation is not alien to such an important sector as the tourism sector, and specifically to the hotel booking. In this paper we consider the online hotel booking to analyze the consequences on purchase behavior stemming from the fairness price perception. These effects can be seen in the long term when the situation is irreversible, therefore the sellers should know those consequences to be clear about the effects that can have if their prices are considered unfair
Business · Consumer behaviour · Economics · Humanities · Perception · Political science · Tourism · Welfare economics · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Law · Philosophy · Psychology · Marketing
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
The Behavioral Consequences of Service Quality
Relationship Quality in Services Selling
Customer Loyalty
Fairness and the Assumptions of Economics
The American Customer Satisfaction Index
The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions
E‐satisfaction and e‐loyalty
Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments
On the evaluation of structural equation models
Multiple reference points in satisfaction and fairness assessment
Consumer Perceptions of Price (Un)Fairness
Consumer Self-Confidence
| Citation velocity | historical |
|---|---|
| Highly cited | No |