From Strategic Planning to City Branding
Some Empirical Evidence in Italy
Bibliographic Data
| ID | 5909323 |
|---|---|
| Authors | Paolo Rizzi (0000-0001-9410-3649, Università Cattolica del Sacro Cuore), Ilaria Dioli (Università Cattolica del Sacro Cuore) |
| Year | 2010 |
| Volume | 8 |
| Issue | 3 |
| Pages | 39-49 |
| Publication date | 2010-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | PASOS Revista de Turismo y Patrimonio Cultural (JOURNAL) |
| Journal identifiers | ISSN: 1695-7121 • E-ISSN: 1695-7121 |
| Publisher | University of La Laguna (PUBLISHER • ES) |
| DOI | 10.25145/j.pasos.2010.08.033 |
| OpenAlex | W1586576334 |
| Language | EN |
| Citations received | 1 |
| References cited | 4 |
In a globalized world where places compete with each other, the image of the city plays a crucial role to attract tourists and investors, and to make citizens stay with satisfaction and avoid their moving away. By exploring the connections and implications between theory and empirical outcomes of some Italian cities as to its attractiveness for tourists and investors, this paper intends to offer a useful overview both for academicians and practitioners. The purpose is not only to go through the extensive literature on strategic planning place marketing and city branding, but to focus specifically on some Italian cases (Turin, Genoa, Venice, Piacenza), where the application of the above mentioned instruments has provided interesting results to compare
Advertising · Aesthetics · Art · Attractiveness · Business · City marketing · Empirical evidence · Empirical research · Place Branding · Political science · Strategic planning · Tourism · Corporate Identity and Reputation · Diverse Aspects of Tourism Research · Management, Economics, and Public Policy · Marketing
| Citations per year | 0.25 |
|---|---|
| Citation span | 2022 - 2022 (1) |
| Highly cited | No |