Um contributo do marketing sensorial para o marketing da experiência turística rural. Sensory marketing rural tourist experiences
Bibliographic Data
| ID | 5909335 |
|---|---|
| Authors | Dora Lúcia Agapito, Dora Agapito (0000-0002-2568-3720, Cognitive Research (United States)), Costa Mendes Da (CRC for Spatial information), Patrícia Susana Valle (CRC for Spatial information), Hugo Márcio De Almeida |
| Year | 2014 |
| Volume | 12 |
| Issue | 3 |
| Pages | 611-621 |
| Publication date | 2014-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | PASOS Revista de Turismo y Patrimonio Cultural (JOURNAL) |
| Journal identifiers | ISSN: 1695-7121 • E-ISSN: 1695-7121 |
| Publisher | University of La Laguna (PUBLISHER • ES) |
| DOI | 10.25145/j.pasos.2014.12.045 |
| OpenAlex | W1583985754 |
| Language | PT |
| Citations received | 1 |
| References cited | 31 |
A importncia dos cinco sentidos humanos -viso, audio, olfato, paladar e tato -no marketing de experincias tursticas positivas, nicas e memorveis tem vindo a ser enfatizada no mbito da investigao em turismo. Particularmente, a riqueza multissensorial e a vulnerabilidade dos recursos endgenos existentes nas reas rurais, com caractersticas divergentes do ambiente urbano e potenciadoras de atividades ligadas natureza e aos ativos rurais, justificam um marketing da experincia turstica adequado ao desenvolvimento sustentvel das reas rurais. Considerando o contributo do marketing sensorial
Business · Geography · Rural tourism · Tourism · Tourism geography · Consumer Behavior in Brand Consumption and Identification · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Marketing
Hearing Cultures
Revisiting Consumption Experience
A Marketing Approach to the Tourist Experience
An integrative review of sensory marketing
An epistemological view of consumer experiences
Brand Experience
Experiential Marketing
Servicescapes
Space and place
Quality Tourism Experiences
Rural tourism and recreation
Measuring Experience Economy Concepts
Exploring the conceptualization of the sensory dimension of tourist experiences
The embodied tourist experiences of people with vision impairment
The service experience in tourism
Towards a structural model of the tourist experience
Innovation strategies and technology for experience-based tourism
The sensory dimension of tourist experiences
(Re)Envisioning tourism and visual impairment
Mediating Tourist Experiences
Virtual destination image a new measurement approach
Integrated rural tourism
Negotiating landscape in rural tourism
A History of the Senses
Tourism
Art as Experience (1934)
Exploring the essence of memorable tourism experiences
Marketing Aesthetics
Foundations for an anthropology of the senses
The Experiential Aspects of Consumption
| Citations per year | 0.1 |
|---|---|
| Citation span | 2016 - 2016 (1) |
| Highly cited | No |