Acumulação Flexível, Técnicas De Inovação E Grande Indústria Do Fitness
O Caso Curves Brasil
Bibliographic Data
| ID | 5911885 |
|---|---|
| Authors | Fernando Mascarenhas (0000-0003-0265-502X, Faculdades Guarulhos), Carlos Alexandre Vieira (0000-0003-4054-7791), Taianne Marya Alves Marques (Faculdades Guarulhos), Paulo José Albino Borges (DIC (Japan)), Bruno De Oliveira E Silva (Faculdades Guarulhos), Willian Batista Dos Santos (Faculdades Guarulhos) |
| Year | 2007 |
| Volume | 10 |
| Issue | 2 |
| Publication date | 2007-09-13 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Pensar a Prática (JOURNAL) |
| Journal identifiers | ISSN: 1415-0505 • E-ISSN: 1980-6183 |
| Publisher | Universidade Federal de Goias (PUBLISHER • BR) |
| DOI | 10.5216/rpp.v10i2.1070 |
| OpenAlex | W2068268620 |
| Language | PT |
| Citations received | 1 |
This text presents an investigation about the characteristics and trends in flexible accumulation that push de development of the fitness market. This study examines the case of Curves Brasil. To do so, we tried to confront and examine the implementation of organizational techniques with tested efficacy in a global scale through the verification of a particular and real case of development. Our conclusions point to new innovation techniques being currently used to solve the difficult equation faced by this sector with regards to attracting and retaining customers. KEYWORDS: leisure – culture – education – Physical Education – gyms
Art · Business · Business administration · Cartography · FLEX · Geography · Geometry · Humanities · Knowledge management · Political science · Telecommunications · Computer Science · Engineering · Mathematics · Physical Education and Gymnastics · Physical Education and Sports Studies
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.07 |
| Citation span | 2012 - 2012 (1) |
| Citation velocity | historical |
| Highly cited | No |