PrEP = Autonomy

Communication for HIV prevention among youth in the logic of neoliberal rationality

Bibliographic Data

ID5930690
AuthorsKris Herik De Oliveira (0000-0002-0530-2513, Universidade de São Paulo), André Luiz Machado Das Neves (0000-0001-7400-7596, Universidade do Estado do Amazonas), F Seffner (0000-0002-4580-6652, Universidade Federal do Rio Grande do Sul)
Year2025
Volume34
Issue3
Publication date2025-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSaúde e Sociedade (JOURNAL)
Journal identifiersISSN: 0104-1290 • E-ISSN: 1984-0470
PublisherFapUNIFESP (SciELO) (PUBLISHER)
DOI10.1590/s0104-12902025240866in
OpenAlexW4415588787
SCIELO_PIDS0104-12902025000300300
LanguageEN
References cited14

This study examines the "biomedical turn" in Aids prevention in Brazil, focusing on the cultural and political dimensions of biomedicalization, particularly among young people. Special attention is given to how a "neoliberal rationality" permeates and shapes these processes. Thematic content analysis was used to explore the availability and use of pre-exposure prophylaxis (PrEP) for HIV prevention among this population, based on posts from a social media profile in dialogue with the bibliography on this issue. Cross-referencing these sources with an analysis of the macro-political process of neoliberalizing HIV prevention and Brazil's Aids response revealed dynamics that affect young people in this context. Findings highlight the emergence of new stigmas and discrimination, as well as shifts in how sexuality and affectivity are perceived and experienced, particularly in a context where condoms are losing prominence. Furthermore, the study identifies an amplification of neoliberal subjectivity, characterized by the notion of the "self-entrepreneur," which fosters individualistic behaviors and promotes a form of citizenship shaped by medication consumption

Citizenship · Context (archaeology) · Human immunodeficiency virus (HIV) · Human sexuality · Individualism · Politics · Rationality · Thematic analysis · Adolescent Sexual and Reproductive Health · HIV/AIDS Research and Interventions · Sex work and related issues

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Open DOIOpen Access