Green Practices among Fashion Manufacturers

Relationship with Cultural Innovativeness and Perceived Benefits

Bibliographic Data

ID5933784
AuthorsDooyoung Choi (0000-0002-4620-6712, Old Dominion University, corresponding author), T I Han (0000-0002-3060-760X, Old Dominion University)
Year2019
Volume8
Issue5
Pages138
Publication date2019-05-04
Open AccessYes
TypeARTICLE
VenueSocial Sciences (JOURNAL)
Journal identifiersISSN: 2076-0760 • E-ISSN: 2076-0760
PublisherMDPI AG (PUBLISHER • IT)
DOI10.3390/socsci8050138
OpenAlexW2942749603
LanguageEN
Citations received2
References cited33

The purpose of this study was to examine green practices implemented among fashion manufacturers and identify factors that drive the adoption of those practices, specifically focusing on a company's cultural innovativeness and the perceived benefits of green innovations. An online survey was created containing both open-ended and multiple-choice questions using Likert scales. Data were gathered from 29 fashion manufacturers that were identified by the Google search engine and then approached. Qualitative data were analyzed to obtain insights into fashion manufacturers' green practices and a cluster analysis was conducted to categorize companies into distinct groups based on their level of green product innovations and green process innovations. Our findings suggest that the adoption of green practices was related to a company's internal characteristics such as cultural innovativeness and social responsibility perceptions. Perceived benefits from green practices were not a sufficient motivator for adopting those practices. It is important to examine manufacturers' perceptions of becoming more involved in green practices because they have great potential to make a positive impact on the mainstream industry and appeal to a wider market audience

Advertising · Business · Likert scale · Mainstream · Perception · Product (mathematics · Sustainability · Consumer Behavior in Brand Consumption and Identification · Environmental Sustainability in Business · Psychology · Sustainable Supply Chain Management · Marketing

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Open DOISci-HubOpen Access