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Reconceptualizing Cultural Globalization

Connecting the "Cultural Global" and the "Cultural Local

Bibliographic Data

ID5935659
AuthorsStephen M Magu (0000-0003-3572-3367, Hampton University, corresponding author), Stephen Magu
Year2015
Volume4
Issue3
Pages630-645
Publication date2015-08-19
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Sciences (JOURNAL)
Journal identifiersISSN: 2076-0760 • E-ISSN: 2076-0760
PublisherMDPI AG (PUBLISHER • IT)
DOI10.3390/socsci4030630
OpenAlexW1652140492
LanguageEN
Citations received9
References cited33

Scholars generally are in agreement that the pace of globalization is rapidly accelerating. Globalization's impact, beyond the socio-economic and political discourses, is affecting conceptions of culture and cultural studies, and changing and restructuring spaces, global, national and personal interactions and relationships. The "texts" and artifacts borne of culture-activities, events and our conception thereof are a mechanism for the propagation of culture. Simultaneously Westernization/Americanization impacts local cultures through consumerism, which obfuscates local traditions, knowledge and experiences. This research argues that culture is a dynamic, adaptive concept and practice, "borrowing" liberally from ideological and technological innovations of other cultures and integrating these borrowed aspects into the construction and modification of culture across spatial and geographical divides to ensure particular cultures' survival. The research shows that the local affects the global, and vice versa. It selects local communication "texts" to show that cultures are not "victims" of globalization or the proliferation of mass media. Cultures actively adopt and integrate globalization's technological artifacts. Globalization's positive effects are dynamic and span cultural interactions and permeate structures of authority at personal, national and global levels

Americanization · Consumerism · Cultural globalization · Cultural homogenization · Economic geography · Economic system · Economics · Environmental ethics · Globalization · Glocalization · Ideology · Modernization theory · Political economy · Political science · Politics · Restructuring · Social science · Sociology · Westernization · Anthropology · Asian Culture and Media Studies · Cultural Identity and Representation · Globalization and Cultural Identity · Law

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Unique citing works9
Citations per year1
Citation span2017 - 2026 (10)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 9

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