Canadian Sport and Culture in the Tourism Marketplace

Bibliographic Data

ID5942419
AuthorsThomas D Hinch
Year2006
Volume8
Issue1
Pages15-30
Publication date2006-02-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueTourism Geographies (JOURNAL)
Journal identifiersISSN: 1461-6688 • E-ISSN: 1470-1340
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14616680500392440
OpenAlexW2049089985
LanguageEN
Citations received7
References cited20

The purpose of this paper is to demonstrate the significance of sport as a form of Canadian culture and to consider how this unique sport culture is being treated by the tourism industry. It is argued that there are four major ways that sport has shaped Canadian culture. The first is its association with specific sports, with ice hockey being particularly ingrained in Canada's heritage. The second is the centrally controlled sport hierarchy found in Canada which fosters a national territorial affiliation. The third consists of sporting successes, such as Canada's narrow victory in the 1972 hockey challenge series with the Soviet Union. Finally, sporting heroes, such as Wayne Gretzky, have provided important cultural icons in terms of national identity. The tourism industry has responded to this sport dimension of Canada's national identity by strategically incorporating sport culture into destination images used in promotion. Current marketing strategies also include support for the hosting of sporting events and promotion of active sport opportunities on its travel information web page

Advertising · Aesthetics · Business · Hierarchy · Ice hockey · Identity (music · National identity · Political science · Politics · Promotion (chess · Public relations · Social science · Sociology · Sociology of sport · Sport management · Sports tourism · Tourism · Tourism geography · Victory · Adventure Sports and Sensation Seeking · Law · Sport and Mega-Event Impacts · Sports, Gender, and Society · Marketing

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