Análisis de contenido de la publicidad radiofónica en España
Bibliographic Data
| ID | 5943678 |
|---|---|
| Authors | Salvador Perelló Oliver (0000-0003-2655-440X, Universidad Rey Juan Carlos), Salvador Perelló-Oliver, Clara Muela-Molina, Clara Muela Molina (0000-0002-1344-8731, Universidad Rey Juan Carlos) |
| Year | 2013 |
| Volume | 1 |
| Issue | 1 |
| Publication date | 2013-10-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | methaodos revista de ciencias sociales (JOURNAL) |
| Journal identifiers | ISSN: 2340-8413 • E-ISSN: 2340-8413 |
| Publisher | Methaodos.revista de ciencias sociales (PUBLISHER) |
| DOI | 10.17502/m.rcs.v1i1.24 |
| OpenAlex | W2191774154 |
| Language | ES |
| Citations received | 5 |
| References cited | 26 |
El presente artículo desarrolla un análisis de contenido de la publicidad radiofónica en España aplicando un análisis factorial de correspondencias múltiples sobre variables como el tipo de emisora, franja horaria y categoría de producto anunciado, con el objetivo de profundizar en las relaciones de dependencia que existen entre ellas trasladando éstas al plano geométrico para proceder a su interpretación. Los dos elementos de partida son, en primer lugar, el corpus textual derivado de una muestra representativa de cuñas radiofónicas y, en segundo lugar, la tabla de contingencia que caracteriza todos los anuncios que integran la mencionada muestra. Los resultados evidencian las limitaciones del discurso publicitario en el medio radio donde se utilizan términos y segmentos característicos comunes a todos los tipos de producto
Advertising · Business · Contingency table · Data mining · Dependency (UML · Physics · Product (mathematics · Sample (material · Statistics · Table (database · Computer Science · Journalism and Media Studies · Mathematics · Media and Digital Communication · Media, Journalism, and Communication History · Artificial Intelligence
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| Unique citing works | 5 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2016 - 2025 (10) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |