Delivering the Secret Sauce
Culture and Identity in a Corporate Merger
Bibliographic Data
| ID | 5947967 |
|---|---|
| Authors | Barry Dornfeld (Community Farm Alliance, corresponding author) |
| Year | 2017 |
| Volume | 2017 |
| Issue | 1 |
| Pages | 293-302 |
| Publication date | 2017-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Ethnographic Praxis in Industry Conference Proceedings (CONFERENCE) |
| Journal identifiers | ISSN: 1559-890X • E-ISSN: 1559-8918 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/1559-8918.2017.01154 |
| OpenAlex | W2790559930 |
| Language | EN |
| References cited | 3 |
This case study explores work around a merger designed to bring together two firms of different scale, history, and identity in the hospitality industry - a large global conglomerate purchasing a small American boutique brand - while keeping the boutique company's customer- and design-centric culture. It looks at mergers as salient situations for surfacing issues around organizational culture, as companies often come together across multiple differences and brings culture to the surface. CFAR, a management consulting firm, was brought in to understand the cultural differences and challenges the merger created, and help build bridges between the two companies to sustain the boutique's culture in the service of business performance and growth
Business · Corporate identity · Hospitality · Organizational culture · Political science · Public relations · Purchasing · Salient · Service (business · Tourism · Cultural Industries and Urban Development · Law · Marketing
| Highly cited | No |
|---|