"Ethnography of Ethnographers" and Qualitative Meta-Analysis for Business

The use of meta-analytic studies has grown steadily in recent decades as a means of establishing greater confidence and robustness of social science findings, but such approaches remain rare in the business world. This paper offers two inter-linked qualitative meta-analytic approaches for business: one that both draws on pre-existing data to gain insight into new strategic questions and reaches across multiple studies to achieve greater generalizability and robustness, and a second that studies researchers and research practice as a means of reflecting on and improving methodology in particular organizations or research groups. Drawing on an in-house study the authors conducted for a Fortune 500 corporation, this paper articulates these two approaches and points to potential dangers and opportunities in applying them in other settings. In a moment in which researchers are increasingly called upon to do more with less, our approach provides flexibility and adaptability to environments inhospitable to marshalling resources to new original research

Adaptability · Corporation · Economics · Ethnography · Flexibility (engineering · Generalizability theory · Knowledge management · Management · Management science · Marshalling · Political science · Qualitative research · Robustness (evolution · Social science · Sociology · Computer Science · Engineering · Management and Organizational Studies · Psychology

• Summing Up

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• Using meta ethnography to synthesise qualitative research

  Open Access•Nicky Britten, Rona Campbell et al.•Journal of Health Services…•2002

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• Conducting a meta-ethnography of qualitative literature

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• The researcher interview

  Open Access•Alan Bryman, Catherine Cassell•Qualitative Research in…•2006

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• Session 2 - Redefining what's Core Brian Rink (Ideo, USA), Curator

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• Keynote Address

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• Numbers may speak louder than words, but is anyone listening? The rhythmscape and sales pipeline management

  Open Access•Melissa Cefkin•Ethnographic Praxis in Industry…•2007

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• The Space Between Mine and Ours

  Open Access•Ashwini Asokan•Ethnographic Praxis in Industry…•2008

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• Primary, Secondary, and Meta-Analysis of Research

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• Evaluating meta-ethnography

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• An Invitation of Reflexive Sociology

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• Researching researchers

  Open Access•Rose Wiles, Vikki Charles et al.•Qualitative Research•2006

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• Synthesis through meta-ethnography

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