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International Business Ethnography

Are We Looking for Cultural Differences

Bibliographic Data

ID5948077
AuthorsYuuki Hara (Hitachi (Japan)), Lynn Shade
Year2018
Volume2018
Issue1
Pages10-22
Publication date2018-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEthnographic Praxis in Industry Conference Proceedings (CONFERENCE)
Journal identifiersISSN: 1559-890X • E-ISSN: 1559-8918
PublisherWiley (PUBLISHER • GB)
DOI10.1111/1559-8918.2018.01193
OpenAlexW2911970960
LanguageEN
Citations received1
References cited9

In international business ethnography, clients and subjects don't share the same background. Without an understanding of the underlying factors affecting the subject's behaviors, data can lead to false home-market based assumptions about cause and effect. Where do we as researchers look to detect meaningful findings in international contexts? Drawing on our decades of international fieldwork, we describe how focusing on culture or cultural differences to interpret differences in workflows and attitudes can sometimes hamper accurate interpretation of observations. We describe through case studies how instead, identifying foundation factors shaping behaviors and mindsets such as market forces, government policy, labour markets, and financial schemas can be the key to insight in international contexts

Business · Ethnography · Foundation (evidence · Government (linguistics · International business · International market · International trade · Interpretation (philosophy · Political science · Public relations · Sociology · Subject (documents · Computer Science · International Business and FDI · International Student and Expatriate Challenges · Management and Organizational Studies

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Unique citing works1
Citations per year0,17
Citation span2020 - 2020 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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