Skillful Strategy, Artful Navigation & Necessary Wrangling
Bibliographic Data
| ID | 5948278 |
|---|---|
| Authors | Suzanne L Thomas (Intel (United Kingdom), corresponding author), Tony Salvador (Intel (United Kingdom)) |
| Year | 2006 |
| Volume | 2006 |
| Issue | 1 |
| Pages | 109-124 |
| Publication date | 2006-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Ethnographic Praxis in Industry Conference Proceedings (CONFERENCE) |
| Journal identifiers | ISSN: 1559-890X • E-ISSN: 1559-8918 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1559-8918.2006.tb00040.x |
| OpenAlex | W2113967989 |
| Language | EN |
| Citations received | 1 |
| References cited | 5 |
This paper addresses three main issues: the fixation on the individual in corporate research, the emic need to privilege and represent relationships driving the political and cultural economic lived experience and the pressing need to find useful, effective ways engage corporate structures that otherwise are impervious to "views of the collective". That is, we argue for a reframing of ethnographic work in industry (in some instances) from that of the individual to that of sufficiently contextually complete relationships people have with other people and institutions, especially when working with "emerging markets." We rely on data and sources from comparative ethnographic work over time in several countries to identify what we need to study and to suggest new, more powerful directions for our research. We also suggest implications for how to navigate within corporate structures in order to liberate ourselves and our work
Cognitive reframing · Emic and etic · Ethnography · Leverage (statistics · Political science · Politics · Privilege (computing · Public relations · Sociology · Work (physics · Anthropological Studies and Insights · Computer Science · Cross-Cultural and Social Analysis · Engineering · Law · Psychology · Social and Cultural Dynamics · Social Psychology
| Citations per year | 0.06 |
|---|---|
| Citation span | 2009 - 2009 (1) |
| Highly cited | No |