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Power Point and the Crafting of Social Data

Bibliographic Data

ID5948396
AuthorsNina Wakeford (University of Surrey, corresponding author)
Year2006
Volume2006
Issue1
Pages94-108
Publication date2006-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEthnographic Praxis in Industry Conference Proceedings (CONFERENCE)
Journal identifiersISSN: 1559-890X • E-ISSN: 1559-8918
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1559-8918.2006.tb00039.x
OpenAlexW2000970201
LanguageEN
Citations received6
References cited15

In this paper I suggest that we should take a closer look at how we use PowerPoint. Authoring and presenting via PowerPoint is an invisible yet pervasive part of the work involved in corporate ethnography. Rather than being a pointer to a text elsewhere PowerPoint both produces the evidence of having done the ethnographic work as well as being expected to constitute the ethnographic analysis. The challenge of such software is not that it offers the wrong cognitive style, but that presentations are ‘thick’ social events, rather than ‘thin’ devices for knowledge transfer. Drawing on recent writing in Science and Technology Studies, these thick events can be thought of as continually creating hybrids or co(a)gents. In order to maintain a critical and reflexive practice we need to develop ways of keeping open the relationship between the researcher and the PowerPoint, such as leaving traces of our own relationship to the participants within the slides, or experimenting with different kinds of time-based media

Cognitive science · Data science · Ethnography · Mathematics education · Point (geometry · Pointer (user interface · Power (physics · Power point · Reflexivity · Social media · Social science · Sociology · World Wide Web · Computer Science · Focus Groups and Qualitative Methods · Participatory Visual Research Methods · Psychology · Qualitative Research Methods and Ethics · Artificial Intelligence · Software

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Unique citing works6
Citations per year0,33
Citation span2008 - 2023 (16)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 6

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