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India's Rural Emerging Markets

Bibliographic Data

ID5948427
AuthorsNimmi Rangaswamy (0000-0002-6544-5428), Kentaro Toyama (0000-0002-9128-2255)
Year2006
Volume2006
Issue1
Pages198-213
Publication date2006-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEthnographic Praxis in Industry Conference Proceedings (CONFERENCE)
Journal identifiersISSN: 1559-890X • E-ISSN: 1559-8918
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1559-8918.2006.tb00048.x
OpenAlexW2089867538
LanguageEN
Citations received2
References cited9

The paper attempts to analyse rapidly changing rural Indian socio-economic landscapes from a recent empirical study of rural PC kiosks. Rural contexts in India are essentially composite and digitally immature communication ecologies. Some of the questions we wanted to answer were as follows: How do computing technologies find their way into a rural community? Who are the people driving this technology? How technology is being received by the community? Breaking away from a committed long-term participatory ethnography in a bounded field, we consider an array of wider contexts and a repertoire of methods available for qualitative research to study societies in transition

Citizen journalism · Economic growth · Economics · Ethnography · Field (mathematics · Interactive kiosk · North india · Political science · Public relations · Qualitative research · Repertoire · Rural community · Social science · Socioeconomics · Sociology · World Wide Web · Computer Science · Digital Economy and Work Transformation · Indian Economic and Social Development · Innovation and Socioeconomic Development

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Unique citing works2
Citations per year0,12
Citation span2009 - 2011 (3)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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