Toward Industrialization of Ethnography
Bibliographic Data
| ID | 5948528 |
|---|---|
| Authors | Takanori Ugai (0000-0001-5245-9719, Fujitsu (Japan)), Kouji Aoyama (Fujitsu (Japan)), Akihiko Obata (Fujitsu (Japan)) |
| Year | 2010 |
| Volume | 2010 |
| Issue | 1 |
| Pages | 26-35 |
| Publication date | 2010-08-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Ethnographic Praxis in Industry Conference Proceedings (CONFERENCE) |
| Journal identifiers | ISSN: 1559-890X • E-ISSN: 1559-8918 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1559-8918.2010.00004.x |
| OpenAlex | W2079786363 |
| Language | EN |
| Citations received | 2 |
| References cited | 9 |
This paper explores a way to expand business using ethnography as an industrial service or product. First, a challenge that companies are facing and trying to deal with, which is industrialization is described. In the software industry, as computer prices go down, the requirements for software development involve accurate estimates of the cost, the time and the resources involved in the process. Due to these new market demands, software development reached a level of maturity, which required a new approach to product development. Likewise, as ethnography grows into more intricate realms, there is a need for a more robust approach to ethnography application in business to help it achieve the right maturity level of industrialized processes. In this context of complexity, case studies from Fujitsu and examples from literature were used to test the Capability Maturity Model Integration (CMMI) framework to use to evaluate the practice of ethnography in business. As a result, a brief assessment of ethnography using the CMMI framework is shown. It describes how ethnomethodology can be used in a repeatable manner and provides results within a small margin of difference in quality. Finally, a reflection on the value of experts in this new trend in ethnography is described
Capability Maturity Model · Capability Maturity Model Integration · Context (archaeology · Ethnography · Geography · Knowledge management · Maturity (psychological · Political science · Product (mathematics · Sociology · Software development · Software development process · Computer Science · Information Systems Theories and Implementation · Semantic Web and Ontologies · Usability and User Interface Design · Software
Ethnographic Interview
Chapter 4 Working in Corporate Jungles Refl Ections on Ethnographic Praxis in Industry
Chapter 1 Introduction Business, Anthropology, and the Growth of Corporate Ethnography
Teaching organizational ethnography
Showing the Value of Ethnography in Business
Ethnographic inspection identifying project risks
Beyond the University
| Citations per year | 0.18 |
|---|---|
| Citation span | 2015 - 2016 (2) |
| Highly cited | No |