Social Relationships In The Modern Tribe
Product Selection As Symbolic Markers
Bibliographic Data
| ID | 5948596 |
|---|---|
| Authors | Dan M Bruner (corresponding author) |
| Year | 2005 |
| Volume | 2005 |
| Issue | 1 |
| Pages | 153-157 |
| Publication date | 2005-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Ethnographic Praxis in Industry Conference Proceedings (CONFERENCE) |
| Journal identifiers | ISSN: 1559-890X • E-ISSN: 1559-8918 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1559-8918.2005.tb00016.x |
| OpenAlex | W2090371672 |
| Language | EN |
| Citations received | 2 |
| References cited | 1 |
A manufacturer of work clothes wanted to learn how workers use and experience its products to enhance marketing and sales. After a multi-sited field study, I learned that more critical than individuals or persona were the social practices that emerged within particular social units. Different work crews established their own distinctive patterns of clothing use which served as symbolic markers of group identity. Workers adduced functional attributes to explain sociality-based choices
Aesthetics · Art · Business · Clothing · Field (mathematics · Geography · Humanities · Identity (music · Persona · Product (mathematics · Selection (genetic algorithm · Social group · Social identity theory · Sociality · Sociology · The Symbolic · Computer Science · Fashion and Cultural Textiles · Psychology · Social Psychology · Marketing
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,11 |
| Citation span | 2007 - 2013 (7) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |