Popping the question

Questions and Modality in Written Dating Advertisements

Datos Bibliográficos

ID5966009
AutoresCarol Marley (University of Liverpool, autor de correspondencia)
Año2002
Volumen4
Número1
Páginas75-98
Fecha de publicación2002-02-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaDiscourse Studies (JOURNAL)
Identificadores de la revistaISSN: 1461-4456 • E-ISSN: 1461-7080
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/14614456020040010401
OpenAlexW2059036156
IdiomaEN
Citas recibidas7
Referencias citadas17

At the centre of the genre of dating advertisements is a tension between speech and writing, process and product, interaction and transaction. In this article I investigate some of the interpersonal resources available to writers of advertisements to achieve the goal of interacting in writing with a potential partner. I first consider the ways in which advertisers use questions and answers to enact and project speech-like interactional roles for themselves and their readers, in order to encourage an overt response to their textual initiations and open a conversation with a suitable partner. I then consider their use of modality to engage potential partners and negotiate mutual suitability. I conclude by comparing the generic function of these two areas of interpersonal resource and suggest a relationship of agnation between them

Advertising · Business · Conversation · Conversation analysis · Database transaction · Human–computer interaction · Interpersonal communication · Linguistics · Negotiation · Sociology · Communication · Computer Science · Discourse Analysis in Language Studies · Gender Studies in Language · Language, Metaphor, and Cognition · Psychology · Social Psychology