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The multimodal interactional organization of tasting

Practices of tasting cheese in gourmet shops

Bibliographic Data

ID5966424
AuthorsL Mondada (0000-0002-7543-9769, University of Basel, corresponding author)
Year2018
Volume20
Issue6
Pages743-769
Publication date2018-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueDiscourse Studies (JOURNAL)
Journal identifiersISSN: 1461-4456 • E-ISSN: 1461-7080
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1461445618793439
OpenAlexW2889837066
LanguageEN
Citations received53
References cited24

Taste is a central sense for humans and animals, and it has been largely studied either from physiological and neurological approaches or from socio-cultural ones. This paper adopts another view, focused on the activity of tasting rather than on the sense of taste, approached within the perspective of ethnomethodology and multimodal conversation analysis. This view addresses the activity of tasting as it is interactionally organized in specific social settings, observed in a naturalistic way, on the basis of video recordings. Focusing on video recorded improvised tastings of cheese in gourmet shop encounters, the paper offers a systematic analysis of the way in which tasting is orderly achieved in an intersubjective way. It follows the various steps characterizing tasting, from the invitation to taste, to the grasping of a bit to taste, which is put in the mouth, chewed, and swallowed; it details how an interactional moment offering the taster a priviledged, individual, focused space in which to devote exclusive attention to the object tasted is actively tailored by all parties. By contrast, the completion of tasting is marked by a return to mutual gaze, the animation of facial expressions and nods, and the final production of a judgment of taste. By offering a systematic reconstruction of how these tasting moments are organized, the paper invites to a multimodal approach of sensoriality in social interaction

Aesthetics · Art · Cognitive psychology · Conversation · Conversation analysis · Epistemology · Ethnomethodology · Gaze · Intentionality · Psychoanalysis · Taste · Visual arts · Wine tasting · Communication · Computer Science · Digital Communication and Language · Language, Discourse, Communication Strategies · Language, Metaphor, and Cognition · Neuroscience · Philosophy · Psychology · Artificial Intelligence

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Unique citing works53
Citations per year7,57
Citation span2019 - 2026 (8)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 52

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