Does the media contribute to raising awareness of organ donation? Evidence from Brazil
Bibliographic Data
| ID | 6005885 |
|---|---|
| Authors | Tallys Kalynka Feldens (0000-0002-1804-8315), Paulo De Andrade Jacinto (0000-0002-8563-9190) |
| Year | 2025 |
| Volume | 52 |
| Issue | 2 |
| Pages | 265-286 |
| Publication date | 2025-01-22 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Social Economics (JOURNAL) |
| Journal identifiers | ISSN: 0306-8293 • E-ISSN: 1758-6712 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/ijse-03-2023-0221 |
| OpenAlex | W4399278589 |
| Language | EN |
| References cited | 40 |
Purpose Brazil has the second-biggest transplant system in the world. The organ donation rates, however, are still low. To persuade the population towards the theme, media interventions are broadcast regularly. This article analyses how media intervention in the form of advertising campaigns, telenovelas, and news can raise the rates of organ donations in Brazil. Design/methodology/approach We obtained data from the Brazilian Association for Organ Transplantation (ABTO), the Brazilian Health Ministry (HM), the Brazilian Institute for Geography and Statistics (IBGE), Globoplay, and other media sources to build a panel with quarterly data from 2009 to 2019, by state. Then we used fixed-effect panel regression models with healthcare supply and demographics as control variables to ascertain the effect of the media variable on organ donations during this period. Findings The results indicate that media interventions can increase the number of effective organ donors by up to 1%. The coefficient of media interventions is significant and positive for telenovelas (95% C.I 0.156–0.164), and for news in the following quarter (95% C.I 0.108–0.232), not significant individually for contemporaneous news or government advertising campaigns. Social implications Telenovelas and news presentations are effective tools of awareness for organ donation. Empirically, media interventions in the form of telenovelas or news impact organ donation as much as improvements in the healthcare system and can diminish the mortality on the waiting list by 17%. Originality/value This is the first time that media coverage and organ donation campaigns are evaluated together using panel data analysis in Brazil. Peer review The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-03-2023-0221
Business · Development economics · Donation · Economics · Environmental ethics · Organ donation · Political science · Public relations · Blood donation and transfusion practices · Law · Medicine · Organ Donation and Transplantation · Reproductive Health and Technologies · Internal Medicine · Transplantation
Use of mass media campaigns to change health behaviour
Critical analysis of communication strategies in public health promotion
The Power of Narratives
Soap Operas and Fertility
When and why defaults influence decisions
The Intersection of Conversation, Cognitions, and Campaigns
The Persuasive Effects of Message Framing in Organ Donation
Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge
Comparing the effects of defaults in organ donation systems
Percepção do corpo, medo da morte, religião e doação de órgãos
| Citation velocity | historical |
|---|---|
| Highly cited | No |