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Beyond vaccination

Messaging from religious leaders can help increase adherence to Covid-19 mitigation guidelines following vaccination. A research note

Bibliographic Data

ID6011172
AuthorsFilip Viskupič (0000-0003-1096-325X, South Dakota State University, corresponding author), David L Wiltse (0000-0002-6928-4246, South Dakota State University), Brittney A Meyer (0000-0003-0568-9073, South Dakota State University)
Year2025
Volume62
Issue2
Pages366-375
Publication date2025-04-03
Open AccessNo
TypeARTICLE
VenueThe Social Science Journal (JOURNAL)
Journal identifiersISSN: 0362-3319 • E-ISSN: 1873-5355
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/03623319.2022.2049557
OpenAlexW4220994569
LanguageEN
Citations received5
References cited34

Despite the progress in vaccination, the COVID-19 pandemic is far from over in the United States. Due to lingering questions about the virus transmissivity and the emergence of new highly infectious strands, experts believe even fully vaccinated people should continue to adhere to mitigation guidelines, such as mask wearing. We conducted a survey experiment to investigate if messages from different leaders could encourage the already vaccinated population to continue following mitigation guidelines. In April, 2021, we surveyed 2,135 vaccinated registered voters in South Dakota and presented them with identical messages encouraging continued adherence to COVID-19 mitigation guidelines from a political, religious, or medical leader. Results from statistical analyses show that messaging from a religious leader was more effective than messages from either political or medical leaders. The results underscore both the effectiveness of religious leaders as public health messengers and limitations of political and medical leaders as messengers, and suggest that public health professionals and officials might find it beneficial to coordinate their efforts with leaders in faith communities

Environmental health · Faith · Pandemic · Political science · Politics · Population · Public health · Public relations · Vaccination · COVID-19 epidemiological studies · COVID-19 Pandemic Impacts · Law · Medicine · Nursing · Vaccine Coverage and Hesitancy · Virology

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Citations per year1.25
Citation span2022 - 2026 (5)
Highly citedNo

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