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Trust, personality, and belief as determinants of the organic reach of political disinformation on social media

Bibliographic Data

ID6011217
AuthorsTom Buchanan (0000-0002-8994-2939, University of Westminster, corresponding author)
Year2025
Volume62
Issue3
Pages633-644
Publication date2025-07-03
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Social Science Journal (JOURNAL)
Journal identifiersISSN: 0362-3319 • E-ISSN: 1873-5355
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/03623319.2021.1975085
OpenAlexW3201198330
LanguageEN
Citations received7
References cited27

False political information spreads far and fast across social media, with negative consequences for society. Individual users play a key role in sharing such material, extending its range through the phenomenon of organic reach. An online experiment tested the hypotheses that higher trust in the source of false information, and lower agreeableness of the person encountering it, would predict their likelihood of extending its reach. One hundred and seventy-two participants saw real examples of disinformation stories that had been posted to social media and rated their likelihood of sharing and interacting with it in other ways. Neither trust in the source nor agreeableness influenced organic reach. However, people lower in conscientiousness rated themselves as more likely to extend its reach, as did people who believed the stories more likely to be true

Agreeableness · Big Five personality traits · Conscientiousness · Disinformation · Extraversion and introversion · Personality · Political science · Politics · Social media · World Wide Web · Computer Science · Misinformation and Its Impacts · Opinion Dynamics and Social Influence · Psychology · Social Media and Politics · Social Psychology

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    Open Access•Juan Xie, Yanqing Sun•Computers in Human Behavior•2024

  • Tiktok as a new paradigm for information in the Ukrainian War. A study from the West of the initial coverage of the conflict through this platform

    Open Access•Pavel Sidorenko-Bautista, Nadia Alonso-López et al.•Estudios sobre el Mensaje…•2023

  • Examining the motivations of sharing political deepfake videos

    Open Access•Isha Sharma, Kokil Jain et al.•Internet Research•2023

  • Fake news on the internet

    Open Access•Yuanyuan Wu, Eric W T Ngai et al.•Internet Research•2022

  • How does fact-check labeling impact the evaluations of inadvertently placed brand ads

    Chunsik Lee, Junga Kim et al.•The Social Science Journal•2023

  • Disinformation in Science

    Open Access•Jakub Lysek, PAVEL ŠARADÍN et al.•Czech Sociological Review•2026

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    Open Access•Danny Azucar, Davide Marengo et al.•Personality and Individual…•2018

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    Open Access•Shalini Talwar, Amandeep Dhir et al.•Journal of Retailing and Consumer…•2019

  • Self-reported willingness to share political news articles in online surveys correlates with actual sharing on Twitter

    Open Access•Mohsen Mosleh, Gordon Pennycook et al.•PLoS ONE•2020

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    Open Access•Dustin P Calvillo, Bryan J Ross et al.•Social Psychological and…•2020

  • Lazy, not biased

    Open Access•Gordon Pennycook, David Rand et al.•Cognition•2018

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  • Fighting Covid-19 misinformation on social media

    Gordon Pennycook, Jonathon Mcphetres et al.•2020

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    Open Access•Jeffrey A Hall, Natalie Pennington et al.•New Media & Society•2013

  • A Psychology of Rumor

    Robert H Knapp•Public Opinion Quarterly•1944

  • Disinformation as Political Communication

    Deen Freelon, Caroline Wells et al.•Political Communication•2020

  • Social Media and Fake News in the 2016 Election

    Open Access•Hunt Allcott, Matthew Gentzkow•The Journal of Economic…•2017

  • Spreading Disinformation on Facebook

    Open Access•Tom Buchanan, Vladlena Benson•Social Media + Society•2019

Unique citing works7
Citations per year1,75
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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