Preliminary look at the motivators and decision-making process of medical tourists from Nigeria to India
Bibliographic Data
| ID | 6015593 |
|---|---|
| Authors | Babatunde Abiodun Balogun (0000-0002-6452-4300, Covenant University, corresponding author) |
| Year | 2021 |
| Volume | 27 |
| Issue | 1 |
| Publication date | 2021-04-06 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Tourism Analysis Revista de Análisis Turístico (JTA (JOURNAL) |
| Journal identifiers | ISSN: 2254-0644 • E-ISSN: 1885-2564 |
| Publisher | AECIT (PUBLISHER • ES) |
| DOI | 10.53596/jta.v27i1.353 |
| OpenAlex | W4313020908, W2977779551 |
| Language | EN |
| Citations received | 3 |
| References cited | 37 |
Purpose The past decade has witnessed a tremendous and progressive growth in the number of Nigerians who engage in medical tourism from Nigeria to India. Various commentators have advanced diverse reasons for this trend. However, there is a dearth of research that has sought to provide empirical insights. This paper aims to investigate the decision-making process of Nigerian medical tourists and why they prefer medical tourism to India to medical care locally. Design/methodology/approach Eight Nigerian medical tourists are interviewed on a one-on-one basis with open-ended questions using purposive criterion sampling technique from an interpretivist mind-set. Findings The paper identifies two major motivators, namely, inadequate medical infrastructure and poor medical, and customer service from health workers in Nigeria, which spurred medical tourism from Nigeria to India. Further, it finds that first timers premise their decisions on advice from reference groups, while previous personal experiences guide decisions on subsequent medical travels. Findings are explained using the template provided by the theory of planned behaviour. Originality/value This exploratory nature of this research provides a useful basis to elucidate the course of decision-making of Nigerian patients so that appropriate marketing communication channels can be applied. It improves the process of recruiting and engaging Nigerian patients and nurturing wholesome relationships between Nigerian patients and hospitals
Business · Environmental health · Exploratory research · Medical tourism · Nigerians · Nonprobability sampling · Originality · Political science · Premise · Public relations · Qualitative research · Service (business · Social science · Sociology · Tourism · Value (mathematics · Conferences and Exhibitions Management · Diverse Aspects of Tourism Research · Global Healthcare and Medical Tourism · Medicine · Organizational Strategy and Culture · Psychology · Travel-related health issues · Marketing
The theory of planned behavior
Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research
Geopolitical drivers of future tourist flows
Does eWOM influence destination trust and travel intention
Contextualising the Research Process
The antecedents and outcomes of the medical tourism supply chain
Contemporary medical tourism
Medical tourism
Medical tourism development in Hong Kong
Customer retention in the medical tourism industry
Understanding medical tourists
A Framework for Exploring the Policy Implications of UK Medical Tourism and International Patient Flows
Promoting medical tourism to India
Why do medical tourists travel to where they do? The role of networks in determining medical travel
Export of health services from developing countries
| Citations per year | 0.5 |
|---|---|
| Citation span | 2020 - 2021 (2) |
| Highly cited | No |