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Dominant representations of girls and women on Radio Zimbabwe

Bibliographic Data

ID6030337
AuthorsSelina Linda Mudavanhu (0000-0003-4431-547X, African Gender Institute, University of Cape Town, Rondebosch, South Africa, corresponding author)
Year2017
Volume15
Issue1
Pages29-40
Publication date2017-01-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAfrican Identities (JOURNAL)
Journal identifiersISSN: 1472-5843 • E-ISSN: 1472-5851
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14725843.2016.1154816
OpenAlexW2327397726
LanguageEN
Citations received1
References cited6

This paper uses textual analysis to discuss the dominant ways girls and women were constituted on the state-owned radio station, Radio Zimbabwe between March and April 2011. The bulk of existing research has focused on representations of women in news content published by the print media. Not much attention has been paid to radio despite the medium being the most popular means of communication in Africa. Also, missing in current research is a focus on how girls are depicted in the media.A key finding in this study is that Radio Zimbabwe framed ‘good’ girls in wooing encounters as passive. As a girl, being forthright was not always celebrated on the station. Another major finding is that women were pigeonholed into roles of mothers and nurturers. Whilst the dominant accounts positioned girls and women in aforementioned ways, the narratives were not always homogeneous. On the dating programme, Ida Anokudawo, female listeners traversed mainstream ideas by writing into the programme seeking partners. The spirit woman, Mbuya Nehanda, also disrupted conventional notions that framed women as predominantly caregivers who belonged in the home. Nehanda was portrayed as an inspirational leader of the First and Second Chimurenga in Zimbabwe

Art · Developmental psychology · Gender relations · Girl · Homogeneous · Literature · Mainstream · Media studies · Narrative · Newspaper · Political science · Print media · Sociology · Education, Sociology, Communication Studies · Gender Studies · History · Law · Media Influence and Politics · Media Studies and Communication · Psychology

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Unique citing works1
Citations per year0,5
Citation span2024 - 2024 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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