Rational or irrational? Understanding the uptake of ‘made-in-China’ products
Bibliographic Data
| ID | 6039405 |
|---|---|
| Authors | Mark Kwaku Mensah Obeng (0000-0001-6802-1965, University of Ghana, corresponding author) |
| Year | 2019 |
| Volume | 20 |
| Issue | 1 |
| Pages | 103-127 |
| Publication date | 2019-01-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asian Ethnicity (JOURNAL) |
| Journal identifiers | ISSN: 1463-1369 • E-ISSN: 1469-2953 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14631369.2018.1548266 |
| OpenAlex | W2905209157 |
| Language | EN |
| Citations received | 5 |
| References cited | 45 |
African economies are currently characterised by the increasing penetration of made-in-China products, resulting in a resurgence of academic interest in the ‘country of origin’ (COO) studies. The existing literature has described Chinese products as ‘inferior’ and patronised by the poor who cannot afford ‘superior’ brands from elsewhere. Based on in-depth interviews conducted with 65 consumers and 15 suppliers of made-in-China products in Ghana, this paper unpacks the notion of ‘inferiority’ of ‘made-in-China’ and the process of uptake in Ghana. The findings indicate that increasingly, Ghanaians of different socioeconomic statuses patronise made-in-China and employ various approaches including foot-in-the-door technique, the demand for product warranty and reliance on product reviews to guarantee their purchases. The findings, therefore, challenge the constraining effect of COO as a determinant of purchasing behaviour and reiterate the creativity and innovativeness of consumers to safeguard their private interest
China · Irrational number · Political science · China's Global Influence and Migration · International Development and Aid · Law · Mathematics · Migration, Ethnicity, and Economy
Risk Society
The Animosity Model of Foreign Product Purchase
Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism
The Consumer Society Reader
Risk Society
Copyright and the creative industries in China
China in Africa
Do the Asian Drivers Undermine Export-oriented Industrialization in SSA
China's relations with Nigeria
Africans investing in Africa
Chinese Traders in Ghanaian Markets
Sino-African Encounters in Ghana and Nigeria
Chinese Exports to Africa
Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions
Country of Origin as a Stereotype
Culture as the Ideological Battleground of the Modern World-System
Charting the Roots of Anti-Chinese Populism in Africa
Survival of the fittest? Kenya'sjua kaliand Chinese businesses
The vulnerable other - distorted equity in Chinese-Ghanaian employment relations
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,71 |
| Citation span | 2019 - 2023 (5) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |