Revitalization of the traditional values lost due to the commodification of art/crafts

A case study of Bataknese traditional Ulos

Bibliographic Data

ID6040132
AuthorsZulkifli, Zulkifli Zulkifli (0000-0002-3231-5352, Language and Art Faculty, State University of Medan (UNIMED), Medan, Indonesia), Muhammad Ridwan (0000-0003-0581-2625, English Department, Tarbiyah Faculty, State Islamic University of North Sumatera (UINSU), Medan, Indonesia, corresponding author)
Year2019
Volume20
Issue4
Pages541-554
Publication date2019-10-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAsian Ethnicity (JOURNAL)
Journal identifiersISSN: 1463-1369 • E-ISSN: 1469-2953
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14631369.2019.1608812
OpenAlexW2944295025
LanguageEN
Citations received10
References cited1

The dynamics of modernization in Bataknese community, supported by various factors, led to the desacralization of traditions. This desacralization is due to the commodification of its cultural elements, among them the crafts of ulos. The existence of traditional ulos relates to religious life and is a manifestation of the Bataknese theology. The existence of Bataknese culture is strongly supported by the existence of ulos, which is the actualization of the ‘dalihan na tolu’ kinship system. Traditionally, the use of ulos in the community is governed by custom, according to the type, form, function and meaning. However, the commodification of ulos has caused inconsistencies in its development, so it is feared that this would obscure the values of tradition, which should be preserved. This paper discusses the revitalization efforts that can be conducted by the stakeholders of the craft of ulos: community, business, and government

Aesthetics · Art · Commodification · Economics · Economy · Sociology · Cultural and Artistic Studies · Cultural Heritage Management and Preservation · History

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