Plan for Mulan's Marketing Strategy

1. Mulan, "American-style," after undergoing reincarnation, a completely new interpretation, and the addition of many imaginative elements and Western story-telling techniques, has been greatly enhanced both artistically and in terms of entertainment. Many major changes have been made in approach, story structure, images, casting of characters, tableaux, and so forth, as for instance with the addition of Mu Shu Dragon and the villain Shan Yu. Also, the decades of border-region battles, mentioned only in an abstract and cursory manner in the original version of the story, have been given understandable and concrete form. Thus this film is not at all a story about Mulan in the traditional sense. Westerners have called Mulan "China's Joan of Arc." Bringing together such elements as humor, story-telling, thrills, and sentimentality, Mulan has replaced the somewhat dismal mood of the original story with a rich comedic style, which is both entertaining and amusing, and is more readily accepted by people worldwide, especially children

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