Characteristics of Successful and Less‐Successful Manufacturers of Women's and Children's Apparel

Bibliographic Data

ID6061816
AuthorsJane Craig (0000-0002-8118-917X, The University of Texas at Austin, corresponding author), Patricia Horridge, Patricia E Horridge (Texas Tech University)
Year1995
Volume24
Issue2
Pages139-160
Publication date1995-12-01
Open AccessYes
TypeARTICLE
VenueFamily and Consumer Sciences Research Journal (JOURNAL)
Journal identifiersISSN: 1077-727X • E-ISSN: 1552-3934
PublisherWiley (PUBLISHER • GB)
DOI10.1177/1077727x950242003
OpenAlexW2122580677
LanguageEN
References cited15

The purpose of this study was to survey owners of apparel manufacturing firms as to their successful and less‐successful business activities. A secondary purpose was to profile the demographic characteristics of the owners. Subjects (N = 200) included male andfemale owners in businessfor more than a year who were in the production of women's, children's, and infants' clothing and accessories and headquartered in the state of Texas. The Dillman method was used for development of a survey questionnaire and the procedure for two mailings and a telephone follow‐up. Data were analyzed using chi‐square, t tests, logistic regression, and profile analysis of repeated measures. Successful owners had more negotiating skills, used differentiating strategies, worked more hours per week, and were more conservative in their risk posture than less‐successful owners. The findings of this study have important implicationsfor (a) effective management practices concerning business strategies and strategic posture of management, and (b) course content in apparel design programs

Business · Clothing · Logistic regression · Operations management · Telephone survey · Architecture, Design, and Social History · Consumer Behavior in Brand Consumption and Identification · Engineering · Global trade, sustainability, and social impact · Medicine · Marketing

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