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Mass Media Orientations among Hispanic Youth

Bibliographic Data

ID6063792
AuthorsBradley S Greenberg (Michigan State University), Carrie Heeter (0000-0003-0382-0752, Michigan State University)
Year1983
Volume5
Issue3
Pages305-323
Publication date1983-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueHispanic Journal of Behavioral Sciences (JOURNAL)
Journal identifiersISSN: 0739-9863 • E-ISSN: 1552-6364
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/07399863830053004
OpenAlexW2032537725
LanguageEN
Citations received1
References cited5

This five-city survey of southwestern Mexican American youth focuses on media behaviors, functions and preferences, comparing media orientations of Hispanic boys and girls in the 5th and 10th grades. Both Spanish and English-language media orientations are assessed. Access to media, media use, and media content preferences for television, radio, records and tapes, newspapers, magazines, comic books and movies are detailed, as well as television and newspaper functions. The pattern of findings among these youngsters seems to parallel major external findings regarding boy-girl and age group mass media experience comparisons. The amount of media experience cumulates to about nine hours each school day Spanish-language media are little liked and seldom used

Advertising · Art · Comic strip · Comics · Developmental psychology · Girl · Literature · Mass media · Media studies · Media use · Newspaper · Sociology · Child Development and Digital Technology · Literacy, Media, and Education · Psychology · Social Media and Politics · Social Psychology

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Unique citing works1
Citations per year0,04
Citation span2000 - 2000 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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