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Conservative Consumerism

Consumer Advocacy in Woman’s Century Magazine During and After World War I

Bibliographic Data

ID6067085
AuthorsDonica Belisle (corresponding author)
Year2014
Volume47
Issue93
Pages111-138
Publication date2014-01-01
Open AccessNo
TypeARTICLE
VenueHistoire sociale (JOURNAL)
Journal identifiersISSN: 0018-2257 • E-ISSN: 1918-6576
PublisherProject MUSE (PUBLISHER • US)
DOI10.1353/his.2014.0002
OpenAlexW1904271889
LanguageEN
References cited7

Whereas most historical research into Canadian women’s consumer advocacy presents that activism as progressive, many Canadian women have organized as consumers to serve conservative ends. References to consumer issues that appeared in Woman’s Century, the official magazine of the National Council of Women of Canada between 1914 and 1921, reveal that the magazine’s contributors advocated consumer activism to protect their own pocketbooks and to advance the interests of Canadian manufacturing and the federal state. The consumer politics evident in Woman’s Century would suggest that scholars reconsider the political motives of consumer activism. Maternalism influenced many twentieth-century Canadian women’s consumer movements, as it did those articulated in Woman’s Century. Yet, while many leftist and liberal Canadian women become involved in consumer politics to create broader material equality, Woman’s Century’s writers engaged in consumer advocacy to entrench Christian, Anglo-Celtic, and bourgeois national dominance

Bourgeoisie · Consumerism · Dominance (genetics · Left-wing politics · Political activism · Political economy · Political science · Politics · Sociology · State (computer science · American History and Culture · Canadian Identity and History · Gender Studies · Historical Gender and Feminism Studies · Law

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Highly citedNo

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