Learning to Think Iconically in the Human and Social Sciences

Iconic Standards of Understanding as a Pivotal Challenge for Method Development

Bibliographic Data

ID6071464
AuthorsAglaja Przyborski (0000-0003-4757-3853, University of Vienna, corresponding author), Thomas Slunecko (0000-0002-0199-5527, University of Vienna)
Year2012
Volume46
Issue1
Pages39-56
Publication date2012-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueIntegrative Psychological and Behavioral Science (JOURNAL)
Journal identifiersISSN: 1932-4502 • E-ISSN: 1936-3567
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s12124-011-9159-6
PMID21399890
PMCIDPMC3259377
OpenAlexW2085207071
LanguageEN
Citations received11
References cited52

Theoretically as well as alongside an empirical research idea, this paper outlines conditions for the development of social scientific empirical methods able to further exploit the iconic potential of the image. Reconstructing the role of formal pictorial elements for the standards of understanding within the medium "image" is considered pivotal in this endeavor. Within the context of language, standards of communication have already been extensively researched. The linguistic format of the narrative, for instance, is well studied. Up to now, though, comparable formal vehicles of iconic semantics have only been examined in aesthetics and art history. Nevertheless, standards of iconic understanding are part of our implicit knowledge, are incessantly in use in everyday practice and, thus, the basis of everyday identity formation. With the help of empirical methods based on an iconic logos we can deepen our understanding of orientations, longings, and anxieties of our time that are often silently conveyed by images. Fashion will be outlined as a prototypical field, in which an empirically based development of such methods might start off

Aesthetics · Cognitive science · Context (archaeology · Empirical research · Epistemology · Exploit · Field (mathematics · Identity (music · Linguistics · Logos Bible Software · Narrative · Semantics (computer science · Sociology · Aesthetic Perception and Analysis · Computer Science · History · Psychology · Public Spaces through Art · Visual Culture and Art Theory

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