Music video as party political communication
Opportunities and limits
Bibliographic Data
| ID | 6084612 |
|---|---|
| Authors | Lyndon C S Way (0000-0002-0481-4891) |
| Year | 2019 |
| Volume | 18 |
| Issue | 4 |
| Pages | 579-597 |
| Publication date | 2019-10-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Language and Politics (JOURNAL) |
| Journal identifiers | ISSN: 1569-2159 • E-ISSN: 1569-9862 |
| Publisher | John Benjamins Publishing Company (PUBLISHER • NL) |
| DOI | 10.1075/jlp.18063.way |
| OpenAlex | W2946880749 |
| Language | EN |
| Citations received | 5 |
| References cited | 15 |
Relations between political parties and music are fraught with issues over effectiveness, limitations and opportunities. On the one hand, political parties and movements use the appeal of popular music to attract audiences who otherwise may not be attentive to their views. On the other hand, mixing the two has seen music and politics “reduced to their lowest common denominator” (Street 1988, 50). Here, I examine how political parties employ popular music to articulate party specific discourses. Leaning on Multimodal Critical Discourse Studies and musicology, I analyse the lyrics, visuals and musical sounds of musical advertisements prepared for two Turkish political events: A parliamentary election campaign and a presidential referendum campaign. Through a detailed analysis I reveal the discourses articulated, how these are articulated and the strengths and shortcomings of musical advertisements as a means of communicating party political discourses
Appeal · Art · Literature · Lyrics · Media studies · Musical · Musicology · Political communication · Political science · Politics · Popular music · Referendum · Sociology · Visual arts · Discourse Analysis in Language Studies · Rhetoric and Communication Studies · Social Media and Politics · Law
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| Unique citing works | 5 |
|---|---|
| Citations per year | 1 |
| Citation span | 2021 - 2025 (5) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |