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Leadership in numbers

The pragmatics of We in Singapore’s NDR speeches (2004–2023)

Bibliographic Data

ID6084853
AuthorsKhin Wee Chen (0000-0002-9477-751X), Khin-Wee Chen (corresponding author), Ali Al-Kandari (0000-0002-8552-6196), Ali A Al-Kandari
Year2025
Publication date2025-11-25
Open AccessYes
TypeARTICLE
VenueJournal of Language and Politics (JOURNAL)
Journal identifiersISSN: 1569-2159 • E-ISSN: 1569-9862
PublisherJohn Benjamins Publishing Company (PUBLISHER • NL)
DOI10.1075/jlp.25089.che
OpenAlexW7106624583
LanguageEN
References cited34

This paper examines how former Singaporean Prime Minister Lee Hsien Loong strategically deployed personal pronouns — especially we — in National Day Rally (NDR) speeches (2004–2023) to construct authority, manage affect, and negotiate state–citizen alignment. Situated within Singapore’s hybrid political system, the study adopts a corpus pragmatic approach combining frequency analysis, collocate profiling, and a substitution-based method to track inclusive and exclusive we alongside broader patterns of I , you , and they . Informed by Systemic Functional Linguistics (SFL), deixis, and modality, the analysis shows that we functions as an indexical pivot modulating institutional stance around elections, milestones, and crises: exclusive we dominates early speeches and reflects technocratic leadership, while inclusive forms rise during periods of public outreach and pandemic response. These findings demonstrate that pronoun choice acts as a rhetorical device for distributing agency, calibrating legitimacy, and adapting leadership style to political context

Construct (python library · Discourse analysis · Indexicality · Negotiation · Personal pronoun · Politics · Pronoun · Rhetorical question · Systemic functional linguistics

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