Body branded
Multimodal identities in tourism advertising
Bibliographic Data
| ID | 6085052 |
|---|---|
| Authors | Carmen Rosa Caldas-Coulthard (0000-0002-2208-2452) |
| Year | 2008 |
| Volume | 7 |
| Issue | 3 |
| Pages | 451-470 |
| Publication date | 2008-12-31 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Language and Politics (JOURNAL) |
| Journal identifiers | ISSN: 1569-2159 • E-ISSN: 1569-9862 |
| Publisher | John Benjamins Publishing Company (PUBLISHER • NL) |
| DOI | 10.1075/jlp.7.3.06ros |
| OpenAlex | W2080007118 |
| Language | EN |
| Citations received | 14 |
| References cited | 7 |
Using a discursive/social semiotic perspective, tourism advertising is here investigated as a global discourse worth of critical investigation. Different identities are construed in texts for tourists and they are not purely reflections of personal identities. They are recontextualisations whose realisations and forms are conditioned by the social practices of the advertisers and by their stereotypical views of the countries being advertised. Gender representation is a key factor and the use of the human body, as a branding strategy, is an essential part in the construction of such identities. Exemplifying from tourism brochures and web pages, my aims are to discuss the different types of identities construed in the discourse, the way the representation of the human body is used as a semiotic resource and as a branding strategy, and the values which underlie the appeal to possible travellers and the implications of the branding strategies for gender representation
Advertising · Aesthetics · Appeal · Art · Business · Identity (music · Key (lock · Linguistics · Perspective (graphical · Political science · Representation (politics · Semiotics · Social semiotics · Sociology · Tourism · Computer Science · Discourse Analysis in Language Studies · Gender Studies in Language · Language, Metaphor, and Cognition
Embodied sociolinguistics
Analysing the functions of online destination forums through a corpus-assisted discourse-analytic approach
El género en el discurso
The discursive construction and realization of the Hong Kong brand
Tradition, modernity, and Chinese masculinity
Return to the east
Tradition, modernity, and the visual representation of “leftover women” in the English language news media in China
History, modernity, and city branding in China
Gendered construction of Macau casino
Seeing benevolently
Discourses of Global Queer Mobility and the Mediatization of Equality
Colonial intertexts
College disability support offices as advertisements
Place and Lifestyle Migration
| Citations per year | 1 |
|---|---|
| Citation span | 2012 - 2022 (11) |
| Highly cited | No |