Semiotic engineering in Singapore

National Courtesy Campaign posters in aid of nation-building

Bibliographic Data

ID6085110
AuthorsWan Ting Yeo, Ruanni Tupas (0000-0003-2569-702X)
Year2018
Volume17
Issue1
Pages46-69
Publication date2018-02-19
Open AccessNo
TypeARTICLE
VenueJournal of Language and Politics (JOURNAL)
Journal identifiersISSN: 1569-2159 • E-ISSN: 1569-9862
PublisherJohn Benjamins Publishing Company (PUBLISHER • NL)
DOI10.1075/jlp.16029.yeo
OpenAlexW2756080475
LanguageEN
Citations received3
References cited16

National campaigns are an extension of governance that aim to subliminally (re)align a society to a country’s nation-building objectives or ideals. They are carefully curated government projects that are heavily invested in the dissemination and reinforcement of nation-building ideologies. This paper has focused its research on the National Courtesy Campaign, which was launched at a time when the ‘Asian values’ discourse dominated much of Singapore’s statal narratives. Although not overtly marketed as part of the ‘Asianizing’ Singapore movement, posters of the National Courtesy Campaign were found to be sites in which ideologies that informed the ‘Asianizing’ Singapore movement were reproduced. This paper explores the micro-communication strategies employed for the dissemination of these nation-building ideologies

Corporate governance · Courtesy · Government (linguistics · Ideology · Linguistics · Management · Media studies · Narrative · Political science · Politics · Public relations · Semiotics · Sociology · Asian Studies and History · Multilingual Education and Policy · Socioeconomic Development in Asia · Law · Public Administration

Tools

Open DOISci-Hub