Strategic diagrams and the technologization of culture
Bibliographic Data
| ID | 6085132 |
|---|---|
| Authors | Per Ledin (0000-0002-3176-7226), David Machin |
| Year | 2016 |
| Volume | 15 |
| Issue | 3 |
| Pages | 322-336 |
| Publication date | 2016-08-04 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Language and Politics (JOURNAL) |
| Journal identifiers | ISSN: 1569-2159 • E-ISSN: 1569-9862 |
| Publisher | John Benjamins Publishing Company (PUBLISHER • NL) |
| DOI | 10.1075/jlp.15.3.06led |
| OpenAlex | W2490778178 |
| Language | EN |
| Citations received | 5 |
| References cited | 7 |
Strategic diagrams are becoming ubiquitous across all forms of social practices, used to map out core elements and processes in private and public institutions and also for more localized and individual activities – where, for example, so that it reads: where, for example, early years school children can manage attitudinal goals. These are easy to produce with cheap software providing templates and tools to do so. This paper shows how these diagrams must be placed in the ideological shift to neoliberal governance with its emphasis on the market, flexibility and competition. All things and processes, however intangible, are viewed as assets with simple cause-effect relations, to be converted into tangible outcomes and maximised outputs. Taking a multimodal critical discourse analysis approach, we analyse two cases, from a university and an early-years school
Business · Competition (biology · Core (optical fiber · Corporate governance · Economics · Epistemology · Flexibility (engineering · Ideology · Knowledge management · Management · Political science · Politics · Public relations · Simple (philosophy · Sociology · Telecommunications · Computer Science · Discourse Analysis in Language Studies · Literacy, Media, and Education · Social Media and Politics · Software
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| Citations per year | 1 |
|---|---|
| Citation span | 2021 - 2026 (6) |
| Highly cited | No |