Wasting Food Practice on Tiktok

Micro-Fame, Profit, and Trendiness

Bibliographic Data

ID6088692
AuthorsAlfi Syahriyani (0000-0002-7226-959X, Syarif Hidayatullah State Islamic University Jakarta), Ismi Ana Nurazizah (Syarif Hidayatullah State Islamic University Jakarta), Anzalas Sakinata (Syarif Hidayatullah State Islamic University Jakarta), Andini Suandi Putri (Syarif Hidayatullah State Islamic University Jakarta)
Year2023
Volume11
Issue2
Pages99-113
Publication date2023-12-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueLONTAR Jurnal Ilmu Komunikasi (JOURNAL)
Journal identifiersISSN: 2442-5109 • E-ISSN: 2599-2104
PublisherUniversitas Serang Raya (PUBLISHER)
DOI10.30656/lontar.v11i2.7576
OpenAlexW4390487474
LanguageEN
References cited21

This research aims to investigate the phenomenon of wasting food practice, which once became a trend on TikTok, during pandemic era. This study utilizes a qualitative method with elaboration and literature review on several research related to the issue. The analysis revealed that the emergence of wasting food content trends on TikTok was related to the coherence between globalization as the root of the era of technological progress, the ideology of capitalism driven by changes in people's mindsets, and active participatory culture as capitalist behavior that promotes the wasting food content for the sake of individual satisfaction (fame and trendiness) and profit. This study also concluded that TikTok served as the social media which offered public benefit in the form of creative video content that might violate the social norms

Business · Capitalism · Content analysis · Fresh food · Ideology · Political science · Qualitative research · Social science · Sociology · Wasting · Educational Methods and Impacts · Islamic Finance and Communication · Medicine · SMEs Development and Digital Marketing · Food Science

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Open DOIOpen Access