The American Voter in 1932
Evidence from a Confidential Survey
Bibliographic Data
| ID | 6099703 |
|---|---|
| Authors | Helmut Norpoth (0000-0001-5278-9953, Stony Brook University, corresponding author) |
| Year | 2019 |
| Volume | 52 |
| Issue | 1 |
| Pages | 14-19 |
| Publication date | 2019-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | PS Political Science & Politics (JOURNAL) |
| Journal identifiers | ISSN: 1049-0965 • E-ISSN: 1537-5935 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1049096518001014 |
| OpenAlex | W2884327380 |
| Language | EN |
| Citations received | 3 |
| References cited | 6 |
In 1932, the American electorate was surveyed in a poll that has languished in the archives. The survey was conducted by Houser Associates, a pioneer in market research. It interviewed face-to-face a representative cross section about voter choices and issue attitudes. Although conducted on behalf of the Hoover campaign, the poll was not biased in his favor. The most striking revelation is that the electoral sway of the Depression was quite limited. The government wasnotseen by most voters as the major culprit or as having been ineffective in alleviating it. Even many FDR voters agreed. Moreover, there was no widespread “doom and gloom” about the future. What loomed larger in 1932 was the issue of Prohibition. The American people overwhelmingly favored repeal. The Democratic stand on it—that is, outright repeal—was a sure electoral winner, given Hoover’s staunch defense of Prohibition
Democracy · Gloom · Great Depression · Political science · Politics · Public opinion · Repeal · Social science · Sociology · Law · Media Influence and Politics · Psychology
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,75 |
| Citation span | 2022 - 2023 (2) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |