Pro-ecological hotel policies as assessed by guests

Bibliographic Data

ID6132408
AuthorsIzabela Kapera (0000-0003-1691-5275, Hungarian University of Sports Science), Ewa Wszendybył-Skulska (0000-0003-1308-6803, Jagiellonian University)
Year2017
Volume27
Issue2
Pages57-62
Publication date2017-12-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTuryzm/Tourism (JOURNAL)
Journal identifiersISSN: 0867-5856 • E-ISSN: 2080-6922
PublisherUniwersytet Lodzki (University of Lodz) (PUBLISHER)
DOI10.1515/tour-2017-0013
OpenAlexW2801491167
LanguageEN
Citations received4
References cited20

The purpose of the research was to learn whether pro-ecological policies are important to guests staying at hotels. It is based on a survey of 274 guests staying at 23 hotels in Poland. Research has shown that 32.1% of survey participants consider proecological issues when choosing a stay at a hotel. Close to 62% of guests believe that hotels should pursue such initiatives which are believed to yield environmental benefits, reductions in hotel operating costs, promotional effects, and a positive impact on a hotel's image. More than 35% of guests would be willing to pay more for a stay at a hotel that pursues environmentally-friendly policies. It is important to emphasize that pro-ecological activity is not used in hotel rankings in Poland

Advertising · Business · Geography · Hospitality industry · Hotel industry · Tourism · Consumer Behavior in Brand Consumption and Identification · Environmental Education and Sustainability · Environmental Sustainability in Business · Marketing

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