Advertising Activity of Halal Restaurant Business
The Example of Kazan
Bibliographic Data
| ID | 6133937 |
|---|---|
| Authors | S Yu Rychkov (0000-0003-1999-5258, Institute of Social and Humanities, corresponding author), Sergey Rychkov |
| Year | 2019 |
| Volume | 2 |
| Pages | 141-154 |
| Publication date | 2019-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Yearbook of Balkan and Baltic Studies (JOURNAL) |
| Journal identifiers | ISSN: 2613-7852 • E-ISSN: 2613-7844 |
| Publisher | Estonian Literary Museum Scholarly Press (PUBLISHER • EE) |
| DOI | 10.7592/ybbs2.10 |
| OpenAlex | W2913304053 |
| Language | EN |
The article, based on the analysis of the Internet sites giving information on halal restaurant services in Kazan, statistical and other sources, presents an estimation of their advertising. The comparative analysis is carried out of cafes' and restaurants' advertisements in seven Russian cities, the conclusion is made about the leading role of Kazan in the studied segment of the growing halal market by its saturation with this kind of services
Advertising · Business · Halal products and consumer behavior · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |